Copywriting tricks that boost click-through rates in banner ads

Copywriting tricks that boost click-through rates in banner ads

Alright, digital wordsmiths and click-hungry marketers, strap in! We’re about to embark on a wild ride through the world of banner ad copywriting. We’re talking tricks so slick, they’ll make your click-through rates higher than a cat on catnip.

But first, let me regale you with a tale from the trenches of banner ad warfare. Picture this: It’s 2013, and I’m working with a client who sells… wait for it… artisanal, hand-crafted banana slicers. (Yes, that’s a thing. No, I don’t know why people can’t use a regular knife, but here we are.) We crafted what we thought was the perfect banner ad. It had a picture of a sad-looking, unevenly sliced banana and the headline “Tired of Asymmetrical Fruit?” We thought we were geniuses.

The result? Our click-through rate was lower than the chances of winning the lottery while being struck by lightning… twice.

Turns out, nobody was lying awake at night worrying about the symmetry of their sliced bananas. Who knew?

So, how do you write banner ad copy that doesn’t just get ignored like a vegetarian at a barbecue, but actually gets clicks? Well, grab your favourite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive into some mistakes to avoid and copywriting tricks that’ll boost your click-through rates faster than you can say “You won’t believe what happens next!”

  1. The Power of ‘You’: Make It Personal, Baby

First things first, let’s talk about the most magical word in advertising: ‘You’. It’s like the secret sauce in a Big Mac, the extra shot in your espresso, the… okay, you get the point. It’s important.

Using ‘you’ and ‘your’ in your copy makes your reader feel like you’re talking directly to them. It’s like making eye contact in a crowded room. It grabs attention and creates a connection.

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How Does NetSenses Approach Website Design and Development?

How Does NetSenses Approach Website Design and Development

Welcome to the NetSenses world, where we bring your dreams digital. Since 1999, we at NetSenses have honed our skills in crafting sites that are not only visually appealing but strategic assets for your business nestled right here in the heart of Arlington VA. Let us unfold the threads of our peculiar approach to website design and development.

Tailor-Made Solutions for Each Business

Understanding Your Business DNA: Each business is special at NetSenses. So, we begin by knowing your business – its principles, customer community, and competitive placement. We don’t only create websites; we construct your digital presence.

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How Non-Disclosure Agreements Apply To Business Website Designs

How Non-Disclosure Agreements Apply To Business Website Designs

When working with clients, web designers may encounter a scenario where they are required to sign a non-disclosure agreement as part of the contract. The situations in which this might occur include businesses that divulge sensitive information that the web designer might need, such as the background to some of the content created, or it might be commercially sensitive information relating to the company’s marketing that ties in with the website.

Whatever the reasons and whoever the client may be, the first time any web designer encounters a stipulation that they must sign a non-disclosure agreement can be unnerving. Our first advice would be to seek advice from a lawyer to ensure that they are not signing up for something whose terms are too rigid and likely to leave them exposed to legal action.

However, in most cases, the non-disclosure agreement will be standard although it will have some specific references to the client. As such, if you know what a non-disclosure agreement is, then it should come as less of a shock when you are presented with one. To that end, here is all you need to know about non-disclosure agreements as they apply to website designs.

  • A nondisclosure agreement (NDA) is a legal document to protect one or both parties whenever they enter into a formal arrangement. In the case of web design, it will mainly be used to protect the confidentiality of a client’s information.
  • NDAs can either be one-way or mutual. One-way means that just one of the party’s information is subject to the NDA, whereas mutual means that both the client and the web designer are agreeing not to share the other’s information
  • An NDA must clearly define what information is to be kept confidential. This must be concise and specific and leave no room for ambiguity or confusion.

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7 Actions To Avoid If You Wish To Refrain From Exasperating Your Office Removalists

office removals

We sincerely hope if you are a business owner contemplating moving your entire operation to a new office location, you will hire the services of office cleaners. By doing so, you will be taking the one step that can almost guarantee that your office move will go to plan and that there will be no significant calamities, assuming you follow the advice and guidance that the office removalists give you.

There are several ways you can help your removalists to help you. One is what we have just mentioned: following the advice and recommendations your removalists give you concerning matters such as planning, packaging, and so on. On the other hand, were you to take actions that make the work of your removalists more complex, then there could be self-inflicted problems throughout your office relocation.

You might wonder what we mean by ‘actions’ that could cause issues. We specifically mean actions that could, at best, cause frustration amongst the removalist team you have hired and, at worst, do something so unacceptable that the removalists remove themselves as they cannot work safely. Here are seven examples from the professionals at Brilliance Removalists Perth.

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Is the cheapest consultant to help you evaluate a business for sale the best?

So many buyers are looking to spend their life savings in a business and then complain that they have to pay a consultant, accountant, lawyer fees to help them with the business they are going to purchase. Many buyers who spend $100,000, $300,000 or even $1 million don’t want to pay very much in fees. Yes, it is prudent to watch what you spend but is the cheapest consultant the best?

There is a saying, if you want to get something done, give it to a busy person and you know that it will be looked after. Busy people have a successful business. If their business is successful, they probably charge more than another consultant. That is the supply and demand concept, the busier you are, the more you can raise your prices and the customers can then decide if they want to use your service or not.

Whenever you hear that a famous person has had a run in with the law, who do they use, the most expensive lawyer that they can find.

Why – they believe that they hired the very best and they do not want to take any chances.

Same goes for a business, you are going to spend your life savings on a business for sale and many investors want to pay the least amount of money for someone to help them buy a business. If things go right and there is no problem, then you were lucky and got away with having to spend a lot of money. The issue is never when things go right, the purpose of a consultant is to avoid when there is a potential for something to go wrong.

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How fast will the value of your business return to the levels prior to the recession?

The last 6 to 12 months have been difficult for many businesses. Some have gone out of business, others who were large enough were able to reduce the quantity of people working for them significantly so that they were either break even or marginally profitable. The majority of companies have witnessed had significant erosion of their profits. Typically, when a buyer looks for a business, they like to see a three year history to see if earnings are sustainable and they were not the result of a one time contract. If there was one bad year, sometimes you could explain that to the buyer and he would look to the current year and the year prior to the bad year. This recession has changed a lot of things and I believe that business is now conducted differently than it was two years ago.

Will you be able to explain away one bad year or will the buyer now look at your current revenue. Clients two years ago may have closed down, reduced their business, is that a good indication of the business in the future, I do not believe so. As a result, buyers are going to want to look at revenue and expenses based on the new model – from the year 2009 and forward. If the profitability is weak for 2009 or it increased in the last 3 months of the year, it may not make a large difference on the entire year because of 9 poor months.

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Is it a good time to start a new business?

At the moment, there are a lot of stores that are closing but I think over the next few months, there will be a void in the market and many small stores will open to offer the products and services which were once offered by some of the large stores going under.

A lot of people are getting laid off from companies and if they have worked in that company for a long time, they might get a reasonable size severance package. If there are no jobs out there, some of those unemployed people may look at the downturn as an opportunity to open a store.

I think that this will take place when a former employee believes that we are at or near the bottom of the recession. Based on predictions in the paper, this could be in 6 to 9 months’ time. I believe that people will start opening stores when they believe the economy will not get any worse. They may be able to get a bargain on the rent since there will be a lot of vacancies. Their costs will be lower than if they opened a new store today.

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