SEO Reports – What They Are And Why They Are Important?

If you employ an SEO agency to plan and implement an SEO campaign with the objective of your website securing improved rankings on Google, there must be a feedback mechanism in place so that you can be kept informed of that SEO campaign’s progress. The most effective tool for this feedback is an SEO report.

SEO reports provide you with insights into many aspects of your SEO agency’s work and allow you to see how it is progressing. Each agency might use a different template for its SEO reports, but in general, they will include data and the metrics relating to how your website’s ranking is performing before and after the work the SEO agency has undertaken.

Types Of SEO Report

In most cases, there are two types of SEO reports produced. These are the “Initial SEO Report” and the “Ongoing SEO Reports”.

Initial SEO Report: As you might expect, the initial  SEO report is not used to measure how your SEO agency is performing, but rather how any previously SEO has worked or not. It will outline your current rankings and can be used as the starting point against which any future SEO can be measured.

Ongoing SEO Reports: An obvious title, and as it suggests these are the reports which outline the data and metrics of your SEO campaign as it proceeds. The usual timeframe for these to be produced is monthly, although that can be adjusted in agreement with your SEO agency.

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