5 Google Ads KPIs You Must Monitor

Google Ads has many features that set it apart as one of the most effective ways of advertising online, and for many who use it, it is the data that Google provides within the advertiser’s dashboard which is the best. That is understandable because it is that data that allows them to turn a poorly performing ad into an exceptional one, due to changes made to the ad based on the performance data.

For some business owners, the Google Ads dashboard can seem like a conundrum of numbers which is why they hire a digital marketing agency to manage their Google Ads campaigns. However, whether that is how you go, or you have the confidence to manage your own Google Ads campaigns, certain pieces of data have greater significance than others.

These key performance indicators (KPIs) are the ones to focus on because it is what they tell you about your ad’s performance that allows you to make the changes that are required. We have selected five of these KPIs and explained why they are so crucial below.

Impressions

Impressions are the number of times your ad has appeared or been displayed. Simple logic tells you that unless your ad appears no one is going to click on it. a further assumption could be that the more impressions your ad has the more clicks it will receive but there is a caveat to that. It will only get those additional clicks if the ad converts well so bear that in mind. Low impressions suggest your keyword targeting is off and that your keyword choices are not being searched for.

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Why Knowing Google’s Keyword Hierarchy Can Help You Improve Your Website’s Rankings

When it comes to improving the rankings of a website, SEO is the usual means to do so. Whether you do this internally or employ outside help in the form of an SEO agency, there will be a huge list of possible optimisations that need to be considered and implemented, some of which are a lot easier to achieve than others.

One of the reasons their so much to do is the fact that when Google’s algorithm is calculating where any single website should rank, it assesses numerous ranking factors. There is some argument over how many there are exactly, but the consensus is that it is at least 200 which are known, and speculation that there are several more which only Google is aware of.

Within the array of ranking factors, Google places a different weight or importance on each one than it does others. Near the top will be backlinks and user experience whilst some of the less important ones include domain age and the number of social media followers.

Integral to a lot of the ranking factors Google considers will be keywords. For every search that is entered, Google will apply its algorithm to each one using the ranking factors we have just discussed. As it does so, it will find keywords in different locations within and outwith a website.

A crucial point to understand here is that Google does not treat each location where a keyword is found equally. It has a hierarchy within its algorithm that gives more weight and thus more ranking juice to some locations than it does to others because it believes it is more difficult for website owners to achieve.

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How Websites Get Hacked

When any individual or business has had their website hacked, apart from the considerable stress, inconvenience, and in some cases, financial loss, that they suffer, there tends to be a question that they all ask. That question is “How did they do it?”. It gets asked with a sense of disbelief as the person asking was under the misconception that their website was 100% secure.

The sad fact is that of the 2 billion websites that exist in the world a large number will not be completely secure from a hacking attack. Worse than that, the lack of security some of them have will be akin to leaving the front door of their home wide open with a sign above it that says, ‘Come on in and take what you like’.

Thankfully, many websites owners have taken the correct approach and have the necessary security in place that will repel most hacking attempts. Hackers will tend to follow the path of least resistance so if they soon find that your website is behind several layers of security then they will move on to a website whose owner has not to be so vigilant.

Website Hacking Methods

When that website does get hacked it will be done by exploiting or overcoming a website’s security in one of three ways. These are 1) Software vulnerability, 2) Access control and 3) Using a third-party integration. Now, it does not matter whether a website is owned by an individual who sells arts and crafts locally, or a global multi-billion dollar company, if their website is hacked, it will be based on one or more of these methods so let us look at each of them in more detail.

Software Vulnerability

When websites are created and published there will be several individual pieces of software and coding that are required to keep the website live. These could perform functions on the website, be responsible for the structure of it, play a part in creating the visual elements, generate some of the interactive elements and so on.

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10 Web Design Mistakes That Diminish Your Website

If you get web design correct it can ensure that your website performs to its maximum and in doing so allows your business to thrive. Get web design wrong, and not only will your website fail to produce anything positive, but your business may also be harmed. The solution? There are several, with the first, and most important, being you entrust the creation of your new website to a professional web design agency.

Beyond that, and if you choose not to use professionals for your web design, you must avoid making some common web design mistakes. These mistakes harm your website and its performance. If you want to know what the ten most common web design mistakes are, continue reading.

Poor Layout: Although the term “web design” covers many aspects of your website, one of its primary goals is to produce a layout that is visually pleasing and gives visitors landing on your website a great first impression.

Low-Quality Content: Great content within your website is essential. If you skip on this or try to save money by hiring cheap content writers you will do more harm than good. Invest in quality content and the return on that investment will be significant.

Slow Page Load Speeds: Today’s internet users expect instant gratification, and this is why slow page load speeds are a huge problem as visitors will simply click away. In addition, if they click away immediately it is recognised by Google which becomes a double-whammy as they penalise your rankings.

Zero Or Poor Navigation: Visitors to your website should feel in control and that is achieved by providing them with a simple menu so that they can navigate through your website pages. Omitting this is a huge web design error and another reason why vistos leave your website quickly.

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