One thing you should be aware of is that each SEO agency is unique. Each will have its own levels of experience and skills and provide different types of SEO services—and, we dare say, competence. There will also be a sliding scale of their reputation based on their results and previous client reviews. When choosing an SEO agency, one of the best ways to assess their expertise is by reviewing an SEO case study from their former clients. An SEO case study offers insights into how an agency has delivered measurable results, allowing you to evaluate their effectiveness and track record before making a decision.
One issue arising from these differences is business owners not being sure how they should assess any SEO agency they may employ. Thankfully, according to trusted SEO agency seoperthexperts.com.au, there are several ways to judge how suitable an SEO agency is, and one of the most fundamental is checking whether they offer specific services essential for a successful SEO campaign. Here is an outline of seven core services all reputable SEO agencies should provide.
#1 – SEO Audit
An SEO agency will have no idea what is required to help you if it does not know the current circumstances relating to your rankings. For this reason, they should be carrying out a comprehensive SEO audit as their first task. This will highlight what is currently working and which optimisations require the greatest amount of work.
#2 – Analysis Of Competition
Just as knowing as much about your opposition as possible is required to win a football or rugby match, the same principle applies to SEO. Analysing your competitors to see how well optimised they are and what keywords they are targeting, provides a raft of information and data that can be used to ensure the campaign they create for you is capable of beating your competition.
#3 – Bespoke SEO Strategy
SEO is a marketing channel where there should never be a ‘one size fits all’ approach. Given the huge number of differences between each business, their websites, the markets they compete in, their competitors and their budget, any SEO agency worth employing will create a custom SEO strategy for each client.
#4 – On-Site Optimisation
Much of the work an SEO agency will do, happens on your website. Some of it will be visible to visitors such as optimising your content, and other tasks will happen behind the scenes. Examples of these include meta descriptions, alt text for images and ensuring that the architecture of your website is optimal.
#5 – Off-Site Optimisation
Off-site SEO is essential if your website is going to improve its rankings, and much of this work will be securing backlinks to your website, especially from high authority websites. Other tasks will include setting up and aging your social media, optimising your Google My Business listing, and setting up as many citations as possible.
#6 – Detailed Periodical Reporting
As your SEO campaign is implemented by your SEO agency, you will want to know what progress is being made, especially concerning your rankings. A reputable SEO agency will never hide from those results, even if they are not all positive. Periodical reporting on a weekly, fortnightly, or monthly basis will help them decide what changes and improvements are required.
#7 – Ongoing Optimisation
Following on from reporting, we now have the ongoing optimisation element of your campaign. SEO is never static, and a professional SEO agency will always offer to provide ongoing help and action to keep your rankings improving, or to maintain them when you reach the top of the search engines.