One of the best characteristics of digital marketing is that it provides opportunities for businesses that range from the largest worldwide brands to small, one-person local businesses. In other words, whether your marketing budget is 100 million dollars or 100 dollars, there are several means of marketing your business online available to you.
As much as we would like to think that the CEOs of the world’s largest corporations might be reading, we are humble enough to accept that our audience is more likely to contain owners of local businesses that operate within specific locations, including towns and city districts. As such, the specific digital marketing strategy that would suit these businesses is going to differ somewhat from that required by the likes of Ford, Pepsi, and Nike.
However, that does not negate the need for your digital marketing to be planned and implemented correctly and for that to occur, you need to follow a series of steps that take you from the decision to start, through to you seeing the results of the campaign. Below we have highlighted five core steps that we recommend every local business follows when seeking to market itself online.