SEO

7 Services Every Reputable SEO Agency Should Provide

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One thing you should be aware of is that each SEO agency is unique. Each will have its own levels of experience and skills and provide different types of SEO services—and, we dare say, competence. There will also be a sliding scale of their reputation based on their results and previous client reviews. When choosing an SEO agency, one of the best ways to assess their expertise is by reviewing an SEO case study from their former clients. An SEO case study offers insights into how an agency has delivered measurable results, allowing you to evaluate their effectiveness and track record before making a decision.

One issue arising from these differences is business owners not being sure how they should assess any SEO agency they may employ. Thankfully, according to trusted SEO agency seoperthexperts.com.au, there are several ways to judge how suitable an SEO agency is, and one of the most fundamental is checking whether they offer specific services essential for a successful SEO campaign. Here is an outline of seven core services all reputable SEO agencies should provide.

#1 – SEO Audit

An SEO agency will have no idea what is required to help you if it does not know the current circumstances relating to your rankings. For this reason, they should be carrying out a comprehensive SEO audit as their first task. This will highlight what is currently working and which optimisations require the greatest amount of work.

#2 – Analysis Of Competition

Just as knowing as much about your opposition as possible is required to win a football or rugby match, the same principle applies to SEO. Analysing your competitors to see how well optimised they are and what keywords they are targeting, provides a raft of information and data that can be used to ensure the campaign they create for you is capable of beating your competition.

#3 – Bespoke SEO Strategy

SEO is a marketing channel where there should never be a ‘one size fits all’ approach. Given the huge number of differences between each business, their websites, the markets they compete in, their competitors and their budget, any SEO agency worth employing will create a custom SEO strategy for each client.

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Why Knowing Google’s Keyword Hierarchy Can Help You Improve Your Website’s Rankings

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When it comes to improving the rankings of a website, SEO is the usual means to do so. Whether you do this internally or employ outside help in the form of an SEO agency, there will be a huge list of possible optimisations that need to be considered and implemented, some of which are a lot easier to achieve than others.

One of the reasons their so much to do is the fact that when Google’s algorithm is calculating where any single website should rank, it assesses numerous ranking factors. There is some argument over how many there are exactly, but the consensus is that it is at least 200 which are known, and speculation that there are several more which only Google is aware of.

Within the array of ranking factors, Google places a different weight or importance on each one than it does others. Near the top will be backlinks and user experience whilst some of the less important ones include domain age and the number of social media followers.

Integral to a lot of the ranking factors Google considers will be keywords. For every search that is entered, Google will apply its algorithm to each one using the ranking factors we have just discussed. As it does so, it will find keywords in different locations within and outwith a website.

A crucial point to understand here is that Google does not treat each location where a keyword is found equally. It has a hierarchy within its algorithm that gives more weight and thus more ranking juice to some locations than it does to others because it believes it is more difficult for website owners to achieve.

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10 Ways To Improve Your Site Speed For SEO

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Whilst no SEO specialist can know 100% every aspect of Google’s algorithm for ranking websites, there is enough research, data, and information to know what factors help a website to rank, and what do not. Some of these are more important than others, and one which you will find on numerous articles about best SEO practices is page load speed.

Page load speed is the time it takes each page to open in the browser of the person who clicked through to that page. Given Google’s focus on user experience, it follows that the quicker your website page opens, the better the experience is for the visitor, and what follows should be better rankings. Any SEO campaign should speed up the time it takes a website’s pages to open and here are ten ways this can be achieved.

Switch To The Optimal Hosting Solution: One basic way to improve your website’s speed is to switch to a hosting solution that can provide the page load speeds you desire. Specifically, moving to a dedicated server rather than using a shared server should manifest a faster page load speed.

Use a Content Distribution Network (CDN): Rather than all your content being stored on and loaded from your hosting server, you should store content on a third-party CDN. This then uses the closest data centre to the visitor to serve up that content on your website, meaning the website loads faster for them.

Reduce URL Redirects: If you use a lot of internal URL redirects within your website, it slows down the page laud speed as there are additional server requests to process the redirect. Carry out an audit on your websites’ redirects and remove those that are no longer necessary.

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SEO Reports – What They Are And Why They Are Important?

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If you employ an SEO agency to plan and implement an SEO campaign with the objective of your website securing improved rankings on Google, there must be a feedback mechanism in place so that you can be kept informed of that SEO campaign’s progress. The most effective tool for this feedback is an SEO report.

SEO reports provide you with insights into many aspects of your SEO agency’s work and allow you to see how it is progressing. Each agency might use a different template for its SEO reports, but in general, they will include data and the metrics relating to how your website’s ranking is performing before and after the work the SEO agency has undertaken.

Types Of SEO Report

In most cases, there are two types of SEO reports produced. These are the “Initial SEO Report” and the “Ongoing SEO Reports”.

Initial SEO Report: As you might expect, the initial  SEO report is not used to measure how your SEO agency is performing, but rather how any previously SEO has worked or not. It will outline your current rankings and can be used as the starting point against which any future SEO can be measured.

Ongoing SEO Reports: An obvious title, and as it suggests these are the reports which outline the data and metrics of your SEO campaign as it proceeds. The usual timeframe for these to be produced is monthly, although that can be adjusted in agreement with your SEO agency.

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