Let’s be honest… we all love a good story. If we didn’t, JK Rowling might still be a researcher and Stephen King could yet be working as a janitor.
Given how stories are so popular, it isn’t surprising that many successful businesses use storytelling to enhance their branding.
The question is: how can storytelling be used effectively to help your branding, either as an individual businessperson or as a company?
The first element of storytelling is that it stirs up emotions within people, and the range of possible emotions is very wide.